Tag: 1960's

The events are fresh in my mind though the incident had occurred 6 decades earlier. My 6th birthday party was, by all metrics, a rousing social success. A spirited game of ‘pin the tail on the donkey’, engaging conversation about the latest “Romper Room” TV episodes and gourmet entrees of Nathan’s hot dogs gave way to a highly anticipated dessert. A platter of Hostess Twinkies were brought out  and distributed by my mom to the sugar craving denizens of North Queens, N.Y. A shadowy arm crossed my plate and and as fast as you could say “Captain Kangaroo,” my Twinkie was snatched by the pig-tailed girl who hastily ran through the door with her purloined goods and back to her lair one block away. New York City penal codes, my mom explained to my inconsolable self, did not apply to minors stealing baked goods. From that moment on, I never took pastries for granted. Was there something out there that could replace that lost Twinkie? 

New York City was the crucible for inspired bakeries. The 19th Germans were more interested in wars (Austro-Prussian War , Franco-Prussian War) than dessert cuisine, encouraging  German bakers to bring their flour, butter, eggs and sugar to the land of opportunity across the Atlantic. The Glasers, a Bavarian family, established a bakery in Yorkville, New York City and in 1904 invented the black and white cookie. Frosting, atop a cake dough base, it became a metaphor for racial equality (Seinfeld Black and White Cookie) as well as an iconic cookie. In Stuttgart Germany, an emigre, William Entenmann relocated to Brooklyn, N.Y. and peddled baked goods starting in 1898 to the hungry borough. His children expanded the product line and produced the near perfect N.Y. Style Crumbcake, enjoyed by proletariat and luminaries such as  Frank Sinatra who had the cake delivered weekly to his abode. The same year as William Entenmann was delivering his horse carriage delivered sweetness, a German couple, Catherine and George Ebinger started their version of cakes and pastries in South Brooklyn. My paternal grandmother, Celia, always had an Ebinger’s 7 layered chocolate cake prominently displayed in the kitchen.

The excellence of the bakeries in Brooklyn and Manhattan spilled out to Queens by the 1960’s. Storks, a German Bakery in Whitestone, was replete with their own version of buttery-inspired petit fours, black and whites and crumb cakes. Adventurer’s Inn, an amusement park near LaGuardia Airport, had an in house bakery that deconstructed the black and white cookie and re-engineered v. 2.0: a double-decker sandwich with a 2nd base cookie layered with thick fudge in the middle.

As my dessert satisfaction score and body mass index (BMI) rose in tandem, I felt some trepidation relocating to Los Angeles to further my education. Was this going to be baked goods hell or a hidden cookie oasis? I promptly found Canter’s Deli in L.A. and scored a West Coast black and white. Entenmann’s fortuitously expanded their crumb cake empire to the West Coast in the ‘70s and introduced the left coast to the wonders of their cookies and cakes. Ramen noodles and crumb cake; Mac and Cheese and black and whites; chef boyardee ravioli and Entenmann chocolate chip cookies: these were the student Michelin 4 star meals that resonated.

All things must pass, proclaimed George Harrison, and so did this pastry paradise. Cholesterol consciousness, living longer and the eating healthy mafia chipped away at my treasured baked goods. Ebinger’s went bankrupt, Glaser’s of Yorkville closed after a century of business and Entemann’s was sold and resold and nearly expunged all of their crumb cake production. Bakeries were shuttered and replaced by juice bars and  Acacia bowl outlets. Even the venerable Twinkie was re-engineered to include synthetic compounds that had little taste resemblance to earlier Twinkie generations. A dark age of baked goods was a foot. 

With a sullen demeanor, I capped off a recent lunch with apple slices and a bran muffin and set out to walk off some calories around Manhattan. Past the healthy bowl places and the passion fruit bars I went until I came across a serpentine line stretching multiple blocks down 3rd Avenue. “A new cookie store just opened” opined a prospective customer who was  at least 45 minutes from being served. Crumbl, a cookie emporium based in Utah was opening up their first store in New York City. Sullen looks turned to smiles as I contemplated the possible resurgence of the New York baked goods scene. Twinkies may come and go, I mused,  but the circle of spice arcs toward sweetness.